Like a fisherman couldn’t catch fish without bait, a digital marketer or conversion rate optimization (CRO) specialist depends on the landing page – a guide for your visitors towards taking the call-to-action!
What are Landing Page Builders?
Landing pages aren’t just regular websites. They’re single-page sites with a clear goal, such as promoting your product or encouraging customers to subscribe to your newsletter. Landing page builders are online tools or software platforms that help users create and design landing pages without needing extensive technical knowledge or coding skills. Running successful CRO campaigns to reach a target audience becomes impossible without this tool, just like attempting to navigate a ship without a compass.
5 Best Landing Page Builders
Imagine landing pages as captivating, interactive digital business cards or flyers, personalized to showcase you or your business in the most engaging light.
How?
With a range of features including template libraries, drag-and-drop visual editors, one-click publishing, and A/B split testing, conveniently integrated into one comprehensive tool, that helps you generate leads.
There are countless landing page builders, but only some truly shine. In this article, we have handpicked the best landing page builders in 2024 for your e-commerce business!
1. Instapage
Instapage, established around 2012, is one of the older players in the field. While it may not match Unbounce in power, it provides a set of tools that make it incredibly user-friendly and scalable for building landing pages.
Top-pick feature: Instablocks
Instablocks enables you to design and save custom blocks for reuse on any landing page. You can not only reuse these blocks but also make global edits (change once and update all pages using them). Additionally, you can start your design with a library of pre-made blocks.
Exclusive Features:
Built-in collaboration: Conveniently communicate with team members and clients regarding landing page design directly within Instapage.
AdMap/PostClick score: Import your Google ad campaigns, and Instapage will evaluate your landing page relevance about your ads.
Thor Render Engine: Achieve lightning-fast page loading speeds using their exclusive rendering engine.
Heatmap: Instapage is the only landing page platform with its heatmap, allowing you to see where visitors spend the most time on your page.
Ratings & Reviews: 4.5/5 with 363 reviews on GetApp.
Pricing: $199 annually; $299 monthly; custom pricing
2. Unbounce
Unbounce landing pages have assisted countless businesses in converting billions of visitors into leads, sales, and signups. Yes, billions! By merging this wealth of data with AI technology, Unbounce empowers you to craft personalized landing pages twice as quickly compared to traditional builders.
Top-pick feature: Smart Copy
Smart Copy is Unbounce’s AI-powered text generator that provides over 30 copy templates to jumpstart your landing page messaging. By tweaking a few settings, it can assist in brainstorming ideas, crafting headlines, testing calls-to-action (CTAs), revamping old content, and even generating new copy from scratch.
Exclusive Features:
SmartBuilder: Harnessing insights from 1.5 billion previous conversions, SmartBuilder uses AI to provide real-time suggestions for improved design and content.
SmartTraffic: This feature monitors conversion trends and autonomously displays various versions of your landing page it predicts will yield higher conversions, considering factors like location, demographics, and device.
Unbounce Apps: A complete collection of integrations bringing your preferred marketing and conversion tools directly to any Unbounce landing page.
Ratings & Reviews: 4.6/5 with 254 reviews on GetApp.
Pricing: $90-$225 annually; $81-$203 monthly
3. LeadPages
LeadPages has evolved into a robust and dependable creator of landing pages for various purposes. The greatest advantage: LeadPages stands out as one of the most budget-friendly landing page software.
Top-pick feature: Checkouts
It offers checkout pages that seamlessly integrate with payment processors like Stripe. If you’re selling digital downloads, subscriptions, courses, or event tickets, LeadPages checkouts allow you to complete the entire sales process from ad to visit to purchase.
Exclusive Features:
Website Builder: Create a complete website with LeadPages, featuring customizable headers/footers, sections, and ready-to-use templates.
Lead Magnet Delivery: Automatically send digital downloads like guides or lead magnets via email when a visitor subscribes to a landing page or pop-up.
Pop-ups and Alert Bars: LeadPages pioneered pop-up lead boxes for any website page. Use pop-ups and alert bars to encourage conversions from any page using a simple code snippet.
LeadMeter: Enhance conversions with instant suggestions on page layout, calls-to-action, readability, and forms.
Ratings & Reviews: 4.6/5 with 292 reviews on GetApp.
Pricing: $37-$74 annually; $49-$99 monthly
4. Swipe Pages
Swipe Pages delivers the power of Unbounce or LeadPages at an even more affordable price.
Top-pick feature: Unlimited conversions & landing pages at affordable prices
While you won’t have access to AI, machine learning, or advanced features like the Thor Render Engine or SmartTraffic, you can still get everything to design and publish stunning landing pages.
Exclusive Features:
Mobile Slides: Enhance the user experience for mobile visitors by transforming your mobile landing pages into an app-like experience with slides.
Ratings & Reviews: 4.9/5 with 149 reviews on GetApp.
Pricing: $29 to $149/month.
5. Shogun
If you’re managing an online store with Shopify or BigCommerce, you’ve probably felt the struggle of creating custom landing pages for your campaigns.
With Shogun, you can transform your eCommerce website into a super easy drag-and-drop visual builder. Say goodbye to the frustration of designing landing pages – whether it’s for discounts, upcoming events, bundles, or seasonal promotions, Shogun has got you covered!
Top-pick feature: Page Builder
Shogun’s Page Builder simplifies building or editing landing pages on Shopify, BigCommerce, or Salesforce Commerce Cloud. Get eCommerce elements like product boxes, inventory, prices, and add-to-cart buttons.
Exclusive Features:
Frontend: Shogun’s headless commerce page builder separates the design of your eCommerce site from its backend operations, maximizing functionality.
Ratings & Reviews: 4.3/5 with 4 reviews on GetApp.
Pricing: $0-$499/month
Conclusion
No matter which landing page software you opt for, these tools will aid in elevating conversions, lowering acquisition costs, and maximizing the ROI of your marketing efforts—provided you construct your pages effectively.
