The digital landscape is getting more cluttered and congested with each passing day. For businesses that want to survive and thrive in the long run, a digital marketing strategy has become a necessity for generating leads and sales.
If your business is new to digital marketing, you may be wondering what steps you should take to increase leads. The best way to go about it is to look at some of the strategies employed by businesses that have seen their digital marketing efforts result in success.
In this article, we’ll take you through some of the finest digital marketing examples and trends that you can experiment with for boosting leads. So, without any further delay, let’s get going!
1. Open Forum by American Express (AMEX)
Open Forum is a website owned by American Express (AMEX), and the objective of the website is to get online conversations going and build communities. The website sees prominent industry experts providing unparalleled value through their content.
It’s a collaborative effort that generates leads for AMEX and is a brilliant example of content marketing done right. Content marketing is one of the most happening digital marketing trends right now, and your business should definitely have a content marketing strategy going forward.
2. Dollar Shave Club
One of the biggest men’s grooming companies in the world, Dollar Shave Club rose to prominence through excellence in video marketing. Its launch video put a different spin on shaving, transforming it from a boring chore into something exciting. That one video catapulted the company towards the dizzying heights of success, and it hasn’t looked back since.
Today, Dollar Shave Club boasts of more than a million subscribers and its $1 billion acquisition by Unilever. The company’s digital marketing for business offers a great lesson – it’s okay to let loose and have some fun, even with the most boring things.
When Airbnb launched, its founders couldn’t even manage to pay their rent. However, today, the company is seen as one of the leading lights in the tourism sector. It has completely changed how people search for accommodations prior to traveling, and most of that change has happened through social media marketing.
The brand has made the most of the opportunities presented by social media platforms such as Twitter, Facebook, and Instagram. It has consistently posted quality content that spans its properties, city guides, and how-to instructional videos. Airbnb also encourages its followers to engage with the brand, which has allowed its online community to thrive.
As far as online shoe commerce goes, there’s no brand that’s greater than Zappos. Apart from delivering high-quality products to customers, the company has also put considerable effort into customer care. Some of its customer-oriented policies include free shipping and a money-back guarantee that remains valid throughout the year.
The company’s stellar policies have allowed it to thrive through old-fashioned word-of-mouth publicity. However, it still invests heavily in digital marketing for business growth, and its social media handles serve as excellent examples of the company’s approach to its customers. It prioritizes the customers’ needs and wants ahead of its own, which is why it has been winning hearts since its inception.
At its core, Slack is a tool that makes collaboration and communication easier among teams. When Slack launched back in 2014, it had just 15,000 users. However, as the years passed, its user base kept rising rapidly, and right now, the tool has more than a whopping 5,000,000 users, with many of them being paid users as well.
Slack is one of the best examples of a company that’s become successful by selling itself not as a product but as a solution. While the tool is incredibly effective at what it does, the company’s success in generating leads is down to its quality customer support services. The company’s customer support team is very responsive and handles a minimum of 10,000 tweets each month, along with 8,000 help desk tickets.
It was in 2004 when Yelp revolutionized online reviews for businesses by tying them to social networking. The company isn’t just another online review site – it’s a place where reviewers are valued. The best thing about the platform is that it allows reviewers to review other people’s reviews as well. In this way, it keeps a check on the authenticity of reviews.
The company’s efforts over the years have made it a trusted name not just for its users but for businesses as well. With trust as its focal point during its early marketing efforts, Yelp showed how underneath all the pomp and publicity of digital marketing trends, it’s the human emotion that drives everything.
So, these were the six best examples of digital marketing that have resulted in a rapid increase in leads. To understand the digital marketing methods that would suit your business, you can get in touch with a reputed digital marketing agency.
Aaron Hanson works as a Digital Marketer with https://www.e-intelligence.in/, a digital marketing company with offices in the UK and India. He works passionately to find innovative solutions for digital marketing pain points and loves to share his expertise with anyone who needs it.