The more content you produce, the greater your chances of getting noticed by your target audience.
If you want to know how to use different types of content to reach your target audience, here are a few tips: Blog posts, eBooks, Case Studies, and Infographics are just a few examples of the different formats you can use.
In addition to these, the latest content marketing trends for 2022 are also highly engaging and can significantly increase your conversion rate.
1. Blog Posts
Blog posts are among the most popular forms of content-based digital marketing strategy. These types of content help create brand awareness and boost customer engagement. Blogs provide a flexible publishing platform that you can easily share with other websites. They are an ideal tool for businesses that need to increase traffic and visibility online.
The main goal of a blog is to engage readers and draw them to the content. Creating a blog is an easy technical task as most website platforms have a built-in blog feature. Blog posts are composed of written text that usually explores a single topic. The length of a post varies depending on the intended audience and purpose. There are many benefits to blogging, but it is crucial to choose a topic carefully.
2. Case Studies
Including case studies in your content marketing strategy is an essential component of attracting new customers. Where you place case studies depends on the focus of your company and the design of your website. You can include links to your case studies on the main page, place them on a menu, or integrate them into product or service descriptions.
A case study is a written or visual analysis of a specific problem or situation. It often includes a representative example and provides general rules and guidelines. Case studies are commonly used in various disciplines and industries. The use of case studies is not limited to displaying success stories; many companies use case studies to illustrate the importance of customer service. However, if you’re going to use them effectively, it’s imperative to prepare well.
eBooks are becoming increasingly popular as a form of content marketing. According to digital marketing guru Neil Patel, eBooks rank second in terms of lead generation. As such, eBooks should form an integral part of your overall content marketing strategy. They can generate traffic and leads while increasing your brand’s revenue. Almost 63% of customers would only buy from a brand they trust. So, how can you make the most of eBooks to grow your business?
First of all, eBooks are narrative in nature. They’re more easily digestible than white papers, which tend to be blocky and boring. Often, eBooks are gated, requiring potential readers to give them their email addresses before they can access the content. An eBook can cover many aspects of a topic, while a whitepaper should focus on a single viewpoint. This is because eBooks are more visually appealing and are more likely to attract more readers than whitepapers.
An excellent way to spread the word is to make your content interactive. People love to share infographics, so it’s a great idea to include interactive social sharing buttons in your digital marketing and PR strategy. Not only are these infographics fun to look at, but they are also a great way to spread the word about your content.
The best infographics convey large amounts of data in a short space, extracting only the essential facts. One of the reasons why infographics are so effective is their unique ability to draw attention. They tap into the optic nerve of our brains and are much more interesting to look at than plain text. Aside from making information more visually appealing, infographics also demonstrate subject matter expertise. They can also improve your credibility in the market.
Every content marketing or influencer marketing agency knows that videos can help drive direct sales by attracting attention. A video can demonstrate a product or service in use and help consumers visualize the benefits of purchasing it. In addition, a video can leverage emotions to engage viewers, thereby driving conversions. 4X of customers prefer to watch a product video rather than read the description.
A well-produced video is very appealing to the viewer. A video can increase a website’s time on page and can even increase conversion rates by as much as 80%. Email marketing is another excellent way to distribute videos, and studies have shown that videos have a higher click-through rate than written content. One study looked at almost one billion emails and found that video content had a 96% higher click-through rate than non-video content.
There are several different content marketing trends for 2022 prevalent in the digital marketing world, each with its own unique benefits. Infographics are frequently used within blog posts and can also earn links. Videos are also a highly versatile type of content marketing strategy, being used for product explainers, customer testimonials, expert interviews, and live event streams on social media. In a nutshell, using digital marketing for business growth provides a personal connection with audience members, allowing them to relate to the people behind the products and services.
Maggie Simmons writes insanely helpful marketing insights. She works as a Marketing Manager at Max Effect Marketing, a leading digital agency located in Denver, Colorado.