The fashion blog industry is extremely competitive, so making your business stand out from the rest is vital for success! Here are some tips to boost fashion blog.
Even if you just do your blog for fun, you want to make sure that you will reach a wonderful audience to enjoy and appreciate your work.
So, here we have 4 simple tips to help you boost your fashion eCommerce blog to stand out from the crowd!
1. Decide On A Niche
The first thing you can do to boost your fashion blog is to decide on a niche. If you are simply writing about every single element of fashion, then you are likely to lose focus and not engage a specific audience. So, finding your niche is the perfect solution!
This could be luxury women’s clothing, handbags, streetwear for men, holiday clothes, handmade clothes or so many others! Consumers are usually very specific about what they like and what they are interested in, so although you won’t be targeting everyone with your blog, you are likely to have a group of much more engaged users.
2. Do Detailed Market Research For Topics
Now that you know your niche, you need to do detailed market research to find the most on-trend topics, so you are keeping up with the latest industry news! This could be reporting on the different catwalk shows throughout the world-famous Fashion Weeks or discussing the hottest celebrity streetwear styles that month, for example.
You could do this research by completing keyword research to identify the most popular topics within your industry and how they are trending, or you could spend time reading online and print publications. Keeping up with showbiz news will also give you great tips for fashion-based blogs! However, go out and experience fashion for yourself on your local high street to truly catch a glimpse of what people are wearing and how.
3. Build Authority By Working With Other Blogs
If your blog is relatively new, it is important that you build authority. If your blog isn’t mentioned in many places online, it is unlikely that Google will trust it, meaning it won’t be as inclined to show your blogs as a result when people search for related content. Don’t worry, as there is a way around it!
One way to get your WordPress blog name mentioned more on the internet is to work with other fashion bloggers. Contact relevant blogs of your own that have good authority online, then ask if they would like to write a guest piece for your blog, and you will do the same for them. In the content, you can link to your blog, and they can link to theirs on your website. When you continue to do this over time, you are indicating to Google that you can be trusted, as you are mentioned on other relevant websites! This can be time-consuming but is definitely worth it to build the authority of your website over time.
4. Promote On Social Media
Lastly, you should be promoting your blog on social media. This is such a good way to post short-form content and to increase your following! The key here is to create amazing imagery that will really draw people in and to establish a different aesthetic to your competitors to really make you stand out in a saturated space.
When you are writing a blog, take interesting and relevant photos to go with it. Then, you can post these images on your social media with a link to the blog. You could also include a short snippet of the blog on social media (the best bit!) to give your followers a taste of how good your blog is.
It may seem difficult to make your fashion blog stand out in such a competitive space, but with these tips, hopefully, you will soon be a few steps ahead! And for additional digital marketing tips and skills, you can take free online marketing courses at SeekaHost University.