Promotional videos are a vital tool in building a successful marketing strategy in today’s digital business landscape.
But why are promotional videos important?
Well, let’s consider consumer internet traffic, where the video is estimated to count for 80% of the market!
With that in mind, don’t miss out on the opportunity to quickly increase your reach and grow your business.
Below, we’re looking at how to increase brand presence by leveraging promotional videos for digital marketing.
1. Create Video Goals
Like any proper marketing strategy, you need to establish goals for your promotional videos.
Your video goals should help you to build brand awareness, increase website traffic, and generate sales. However, each video you create should have its specific goals.
So, for instance, if you’re looking to increase website traffic as a goal, having this in mind will help determine the content of the video, the CTA, and how you analyze your campaign results.
The key here is to focus on developing your overall business goals but in smaller, more manageable steps.
In other words, you want to make sure your promotional video strategy falls in line with your overarching business strategies.
2. Focus On Consistency
When developing your video content, the most important thing to remember is to provide a consistent message that falls in line with your brand.
Keeping your message consistent helps to establish your brand within its niche.
This means you must build a promotional video strategy that is consistent across all platforms and channels.
Therefore, your logo, slogan, and any other design elements must be the same anywhere you post your videos, which only works to increase your brand presence and the way people recognize you.
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3. Leverage The Right Type of Video
Entering the world of promotional videos can seem daunting at first. So before creating your content, make sure that you’re choosing the right type of video to create.
Here are a few examples of the types of videos you can use to increase your brand presence.
- Expert Interviews
- Product Demo
- Educational
- Animated
- Brand Awareness
- Live Video
- Personalized Message
Choosing the right type of video is crucial to reaching the right audience on the right channel or platform.
It will also help you to achieve your marketing goals and increase your brand presence.
4. Invest In the Right Tools
Did you know that you don’t need to hire an expert to create great promotional videos?
There are many video recording tools out there that can help you develop the correct type of consistent brand messaging.
For example, check out Wave. video or Biteable.
Both allow you to create great video content with a small budget. You don’t even need to worry about filming anything on your own.
If you’re interested in tackling video creation on your own, here are a few tools you’ll need.
- Quality Microphone
- Good Camera
- Tripod
- Lighting
And don’t forget about your video editing software, which is another tool that will help you put your promotional videos together.
In general, using the right tools will help you to create a professional-looking video. And professional content is sure to help increase your brand presence.
Increase Your Brand Presence!
No doubt, leveraging promotional videos can increase your brand presence both on and offline.
Just make sure that you’re creating sound goals that align with your overall business objectives and focus on developing a consistent message.
From there, you can develop the right types of videos using the right tools, and you’ll be sure to increase your brand presence in no time even without becoming a videographer!
